New merchandise at Chloe!

October 24, 2007

The most popular shopping spot in Waikiki is certainly the DFS GALLERIA WAIKIKI! With everything from high-end designer brands to souvenirs and chocolates, this is a one-stop shopping heaven for all tourists. The most impressive department is definitely the 3rd floor where all the international top designer brands can be found and only those with valid airplane tickets out of Hawaii can shop!

Last fall, the select brand CHLOE was added to the lineup of high-end brand shops on the 3rd floor of the DFS Galleria Waikiki.

Starting with the 2007-2008A/W collection, the creative Director, Paulo Melim Andersson, has been working to increase the attention-grabbing capacity of the Chloe brand, with an added edge and street quality in the designs and styles. The traditional girlie image of Chloe is being revamped to match the changing times and styles of modern women. While retaining some of the typically feminine styles such as loose, semi-sheer dresses, ruffled skirts, shifts and skirts adorned with plastic paillettes and crystal, and a few re-cut boyfriend coat-jackets, new edgier styles have been added to the collection such as a nylon bustier sheath with an unzippable collar, and a cool asymmetric sleeveless shift.

The Chloe shop at Waikiki’s very own DFS includes a large inventory of bags in 27 styles, ranging in price from $470 to $1700. 18 styles in leather goods are also in stock and ranging in price from $188 to $455.

What’s more, DFS guarantees that the prices offered at shops on its premises are lower than anywhere else in Hawaii, and even goes as far as to provide an additional 10% off any item currently on sale elsewhere at a price lower than at the DFS location!

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